To evolve the old brand video, we created an endless loop of the most binge-worthy content, neon lights with the product claims, a drop of Visine pouring out of a black light bottle, etc.—all together creating an impressionistic video of different layers unfolding into the next.
series of 6s targeting
Binge watch/gaming/social media behavior
Associate Art Director/Design/Illustration
Witness big lift in both Ad recall (81% compared to 58% of the old version) and consideration (23% compared to 18% of the old version)